Law firm AI search audit guide
<600-900 words of markdown. Use ## section headers, short paragraphs, one '- ' bullet list, ONE concrete worked example with real steps, end with an one-line actionable takeaway. Banned words:, game-changing, unleash, skyrocket, supercharge. End with one plain CTA: a free three-finding preview of their own site at https://therealmacsteel.github.io/ai-search-visibility.html (no call), and the $97 audit with fixes and a re-check.>
2. Deconstruct Requirements:
TITLE:
- 20-38 characters
- Must contain "law firm AI search audit"
- No hype words
- Plain concrete title
- Site name appended automatically, so I should NOT add it. The format says "The site name is appended automatically — do not add it." So I just write the title part, and it'll be appended later. I need to make sure it's 20-38 characters INCLUDING the phrase, but the site name will be added after. I'll make the title part 20-38 chars, containing the phrase.
- Let's count: "law firm AI search audit" is 23 characters (including spaces). I need total 20-38. Let's aim for around 30-35 with the phrase plus a few words.
- Possible title: "law firm AI search audit readiness check" - let's count: l-a-w- -f-i-r-m- -A-I- -s-e-a-r-c-h- -a-u-d-i-t- -r-e-a-d-i-n-e-s-s- -c-h-e-c-k. That's 36 characters including spaces. Perfect. It contains the exact phrase "law firm AI search audit" at the start. No hype words. Good.
DESC:
- ONE complete sentence
- 120-155 characters
- Contains "law firm AI search audit"
- States what the reader gets and why to click
- No hype
- Need to count precisely. Let's craft: "Learn how a law firm AI search audit reveals visibility gaps and fixes them so your practice appears when clients ask AI assistants." Let's count characters including spaces.
- Count: "Learn how a law firm AI search audit reveals visibility gaps and fixes them so your practice appears when clients ask AI assistants."
- Let me count carefully: L-e-a-r-n (5) space (1) =6; h-o-w (3) =10; space=11; a(1) =12; space=13; l-a-w-(3)=16; space=17; f-i-r-m-(4)=21; space=22; A-I-(2)=24; space=25; s-e-a-r-c-h-(6)=31; space=32; a-u-d-i-t-(5)=37; space=38; r-e-v-e-a-l-s-(7)=45; space=46; v-i-s-i-b-i-l-i-t-y-(10)=56; space=57; g-a-p-s-(4)=61; space=62; a-n-d-(3)=65; space=66; f-i-x-e-s-(5)=71; space=72; t-h-e-(3)=75; space=76; s-o-(2)=78; space=79; y-o-u-r-(4)=83; space=84; p-r-a-c-t-i-c-e-(7)=90; space=91; a-p-p-e-a-r-s-(7)=98; space=99; w-h-e-n-(4)=103; space=104; c-l-i-e-n-t-s-(7)=111; space=112; a-s-k-(3)=115; space=116; A-I-(2)=118; space=119; a-s-s-i-s-t-a-n-t-s-(9)=128. Total 128 characters. That's within 120-155. Contains the exact phrase "law firm AI search audit". Good. No hype words. "Learn how..." is fine.
Wait, check if "law firm AI search audit" appears exactly. In my draft: "Learn how a law firm AI search audit reveals..." Yes, it's there. The phrase is "law firm AI search audit". Case? Probably case-insensitive, but I'll match exactly lowercase as specified: "law firm AI search audit". I'll make sure it's exactly that. I can start with "law firm AI search audit" to be safe. Let's recraft desc starting with the phrase.
- "law firm AI search audit reveals visibility gaps so your practice appears when clients ask AI assistants." Count: l-a-w-(3)=3; space=4; f-i-r-m-(4)=8; space=9; A-I-(2)=11; space=12; s-e-a-r-c-h-(6)=18; space=19; a-u-d-i-t-(5)=24; space=25; r-e-v-e-a-l-s-(7)=32; space=33; v-i-s-i-b-i-l-i-t-y-(10)=43; space=44; g-a-p-s-(4)=48; space=49; s-o-(2)=51; space=52; y-o-u-r-(5)=57; space=58; p-r-a-c-t-i-c-e-(6)=64; space=65; a-p-p-e-a-r-s-(7)=72; space=73; w-h-e-n-(3)=76; space=77; c-l-i-e-n-t-s-(6)=83; space=84; a-s-k-(3)=87; space=88; A-I-(2)=90; space=91; a-s-s-i-s-t-a-n-t-s-(9)=100. Total 100 characters. Too short, need 120-155. I need to add more words but stay under 155. Let's add "and fix them quickly" but careful with hype. Maybe "and fix them so your site becomes readable". Let's recount after adjusting.
Better: "law firm AI search audit reveals visibility gaps and fixes them so your practice appears when clients ask AI assistants." Count: start from earlier: 128 chars. I need 120-155, so 128 is fine. But I need the phrase at the start. It is at start. However, the requirement says "contains "law firm AI search audit"". It doesn't strictly say it must be at the very start, but for safety, I'll keep it at start. 128 is within 120-155. Good.
But wait: I must ensure the desc is ONE complete sentence. Yes, it ends with a period. Good.
Let me verify character count again including spaces and the final period. My count of 128 might not include the period. Let's include it: +1 = 129. Still within 120-155. Good.
But I need to be absolutely sure. Let's construct it meticulously:
"law firm AI search audit reveals visibility gaps and fixes them so your practice appears when clients ask AI assistants."
Count each character including spaces:
l(1)a(2)w(3) (4)f(5)i(6)r(7)m(8) (9)A(10)I(11) (12)s(13)e(14)a(15)r(16)c(17)h(18) (19)a(20)u(21)d(22)i(23)t(24) (25)r(26)e(27)v(28)e(29)a(30)l(31)s(32) (33)v(34)i(35)s(36)i(37)b(38)i(39)l(40)i(41)t(